With Twitter taking over the world, the blog seems to be taking second place as quick way of getting information and thoughts to the people in your network - maybe the quick is just not quick enough anymore?
Reading back the somewhat limited postings over the last 2 years has reminded me that things were going to change then - and still are today. The rate of change stays the same but the problems don't seem to go away. The unchanging law of problem marketing:
1. Your database will still be a problem - just a different front end and more automation
2. Your channel could do better - partners still want to do what they do best.
3. It's always going to be best to start with your objectives and work back to your problem...
4. Always!
5. Honestly.
Thursday, 4 November 2010
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